SEO Marketing
How SEO WorksThe search engine spider crawls the web looking for new webpages to add to its index. It is only interested in text and links. Images, flash, and javascript are totally invisible to the search engines. Any text within those mediums are not seen! A spider loves links because they lead it to other web pages that have related content for your keywords. The search engine gathers a mass of text, links and URLs from the spider. It analyzes the pages and links for keywords and phrases and assigns them a rank. This allows the search engine to determine how important the webpage is to the person that is searching for it. It stores all of this information in its index. The query search software is the box where people type in their search terms. This is the front end results of all the search engine software. Type in your words, hit search, and the search engine match your words with the web pages that best fit your word search. The search engine has done all the hard work of collecting and analyzing web pages and it returns that information when someone does a search for your keywords. The words people use when they search determines the results the search engine presents. This is where keyword analysis is important. To determine the exact keywords you should use throughout your website. Traffic DemandBuilding traffic to your website is a critical step in building unique visitors, driving those visitors to convert to transactions. Without a solid strategy in place, you may find yourself with challenges commonly experienced by many internet site owners who can not understand why their website is not executing according to their plans. Launching your website is only half the equation. It is promotion that drives conversions. So how do you promote your site and what kind of traffic should be you working to attract to your site. Our solution is designed to provide you with the tools to gather the market intelligence and research required to position your website. From marketing agencies to other website providers, most don't talk about the importance of promotion. Often, customers learn that their website implementation only provided the business with a web presence. Not the promotional tools that would pull traffic to the site. To see how your company rates, visit Alexa.com to accurately benchmark your website position. The lower the ranking the more traffic demand a site is generating. Commonly, users are missing the education and training needed to learn to effectively promote their website. The benefit of a relationship with We Want a Web is that we offer one-on-one customer service to help you with the tools and support to build your website's traffic demand. Every website owner will tell you that "Traffic" and "Relevancy" in the search engines are what differentiate their websites from their competition. With work and effort, you can accomplish the same. And we are here to help you success at learning what steps are needed to generate more traffic demand to your site. |