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Keywords are the words or phrases that people type into a search box when they’re looking for web content online. It may be free information they are seeking, or information about your company's products or services. A search engine uses the keywords to decide which web pages to deliver in the result pages.

To find out out what clients are searching for, a keyword analysis is suggested to show the volume and frequency of the targeted keywords. Keyword research reveals your consumers desires and wants. Keyword research is the process of finding out the words and phrases that your potential customers use online. This information is invaluable to your website in order to achieve high search engine rankings and to attract your targeted customers.

Once we have researched and analyzed your keywords, a strategy is developed to get the best search engine results. A list of priority words are organized to target your specific audience. This gives us a focus on how to constuct and organize your web content for online marketing.

Keyword density is the ratio of the keyword that is being searched for, against the total number of words appearing on a given web page. We will refer to a keyword as a word that your typical web surfer will put in the search box when searching for specific information about a product or service. Keyword density is the total number of occurrences that a given keyword appears on a web page. If your keyword occurs only once or twice in a page of 500 or more words, it has a lower keyword density than a keyword that would occur six or seven times in a page of similar length. The keyword density on your website is one of the fastest and simplest ways to increase your site's visibility in the search engine results pages.

Keyword Density should not exceed 2-5%. Using keywords in the content of your site is very important, but try not to repeat keywords just to obtain high search engine rankings. Try to keep the keyword density between 2-5% percent. Instead of repeating a keyword, try to use alternative phrases that describe the same concept. Exceeding keyword density might lead to your website being banned from the search engines.

The more times that a given word appears on your page, the more weight that word is assigned by the search engine. The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be correctly balanced throughout your content.